It's not about what you grow - it's how you use it
Recently, I was reading on a post about ordering butterfly ranunculus corms.
If you haven't seen them, butterfly ranunculus are stunningly beautiful. Like a regular fluffy ranunculus had a baby with a poppy and then it went to Paris to be dressed in couture clothing.
The ability to grow these would be amazing. However, there's the issue of limited supply and a high price tag on them.
Would they sell? Yes. Would it be worth it? Possibly.
Take on the other hand, the humble Rocket White snapdragon. Ubiquitous, plain, and definitely not finding their way into the compote arrangements of fancy designers.
On the other hand, they have many good qualities - productive, hardy, easy to grow from seed, produce well over a long period of time, are frost hardy as well as heat tolerant.
Their ubiquity as well is a plus - while not every arrangement can utilize a butterfly ranunculus, a white snapdragon will blend with nearly everything, meaning that you can either utilize them in design work or a designer will be able to utilize them for event design much more readily.
While yes, we would all love to be growing "designer" level materials in the Skagit Valley with four foot long stems and no bugs or weeds, it's not necessary to grow what is trendy or designer-level be successful. For example, we find that despite having the large dinnerplate dahlias coming out of our ears, florists are oftentimes much more interested in the smaller ball and pompom shape dahlias due to being easier to work into arrangements and being hardier. For us too, using ball and pompom dahlias assures a much longer life and handles easier than dinnerplate dahlias.
What's important is less what you grow, and more important is how you use it. If you tuck white Rocket snapdragons into CSA bouquets, wedding design and cart buckets of them off to florists, you're going to do very well for yourself. As opposed to growing something more ephemeral or difficult to grow.
Take a moment today and be realistic about what you're growing. Even if it's not taking your breath away, does it do well? Will it sell, even at a lower price? And what's your point of growing it?
These thoughts will help to determine the direction of your growing.
And hopefully allow you to realize that you may be growing exactly what you need - nothing more fancy or advanced needed.